Projects
Anonymized — concepts, stacks, and what was learned. No client names, just the work itself.
Product Catalog Enrichment at Scale
ActiveParsing, formatting, and distributing structured product data for 100+ SKUs across platforms. Sourced from manufacturer DAM portals, normalized to a consistent schema, pushed to ecommerce and comparison platforms.
Brand Brain — Marketing Intelligence System
ActiveA structured file architecture for multi-brand marketing intelligence. Designed for AI agent consumption — brand foundation, customer data, channel playbooks, and performance baselines in one consistent schema.
Agentic SEO Infrastructure
ActiveBuilding SEO systems designed to be read and acted on by AI agents, not just crawlers. Schema, entity signals, structured content — optimized for how AI search surfaces actually retrieve and cite information.
Product Spotlight Webpage Pipeline
CompletedA working semi-automated product spotlight system. It reads local files and images, fetches product context from online sources, develops Astro pages adapted to site configs, injects content into supporting pages, creates multilingual variants, and generates JSON schema for SEO and AEO. The same content package is then adapted for five social platforms with caption tone, length, and image-size requirements.
Commercial Document Generator
CompletedA working tool for creating P&L views, quotations, invoices, commercial invoices, and packing lists faster. It is enriched with company context, cross-border operations, product setup, and shipping nuances, so client details, bills of materials, shipping terms, and other inputs can be uploaded once and iterated quickly across quotation and margin scenarios.
Dynamic Product Ad Pipeline
ConceptResearch and architecture for an automated DPA enrichment system. Image composition engine, feed normalization, and platform distribution. Influenced by Marpipe's approach but built for smaller multi-brand operations.