Uses
Tools and software I use regularly. Updated when something changes. No affiliate links, no sponsorships.
Development
- Google Firebase Studio Primary IDE — agentic coding with Gemini
- Claude Architecture, code generation, writing, analysis
- GitHub Version control and CI/CD trigger for Netlify
- Netlify Hosting for all static and Astro-based sites
- Astro Framework for this site and client projects
Data & Automation
- Google Sheets Data source, content calendars, operational tracking
- Google Apps Script Glue layer between Sheets and everything else
- Looker Studio Reporting dashboards for client work
- Google NotebookLM Research synthesis and content prep
Marketing & SEO
- Google Search Console Core SEO performance tracking
- Screaming Frog Technical SEO audits
- Meta Ads Manager Paid social for ecommerce brands
- Shopify Ecommerce platform for product brands
- Squarespace Marketing sites for some client work
Communication & Ops
- Gmail + Cloudflare Email Routing Custom domain email, free stack
- Notion Documentation, brand guides, project notes
- Telegram Async communication and personal automation bots
- Brevo SMTP relay for transactional outbound email
Stack for this site
- Astro 5 Static-first framework with React islands
- React + TypeScript Chart components and interactive elements
- Tailwind CSS Utility styling system
- Recharts Chart library — all 10 data visualizations
- Google Sheets API Data source for all charts
- Netlify Hosting and form handling
- GitHub Actions Scheduled data sync from Sheets