Story
Not a resume. More like a thread — the through-line connecting trade, automation, data, and whatever comes next.
FMCG trade marketing
Spent a dozen years inside one multinational FMCG organization, working across trade marketing and go-to-market activity in retail channels. The scope was large: five sales areas, a market of roughly 100M people, and a 3K-person organization. I was one part of a large mechanism, but I learned how field execution, national programs, sales materials, and retail fixtures actually move through a system.
Operations & trade
Moved into import/export — Europe to Canada, Canada to the US. Dealt with real constraints: duties, logistics, lead times, margins. Built systems to track all of it because spreadsheets stopped being enough.
Solopreneur, builder
Running multiple ecommerce brands simultaneously from Vancouver. Client work in marketing operations and the guitar industry. Developing digital infrastructure and social media presence that helps brands publish, explain products, and keep commercial work moving with less friction.
What I work on
How I think about work
- Systems over heroics — if it depends on you doing it manually, it will eventually fail.
- Data without interpretation is noise. The chart matters less than what you say about it.
- Most complexity is invented. The simpler version usually works.
- Understand the physical before automating the digital.
I'm based in Vancouver, BC. Open to collaboration on projects that involve trade, automation, ecommerce, or the guitar industry. Interesting work is interesting work.